Marketing Research. David A. Aaker

ISBN: 9780470524619

Published: March 1st 2010

Paperback

770 pages


Description

Marketing Research.  by  David A. Aaker

Marketing Research. by David A. Aaker
March 1st 2010 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 770 pages | ISBN: 9780470524619 | 4.80 Mb

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. Macro-micro-macro in design, and fitting for students in the intermediate or advanced courses, thisMoreMarketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. Macro-micro-macro in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application.

The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.



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